Where it began
It began with two masters.
Five hundred years apart, Leonardo da Vinci and Pablo Picasso each changed how the world sees. We studied them both, with the deepest respect, before we drew a single line.
Leonardo da Vinci 1452–1519
From Leonardo, balance.
Around 1490, Leonardo drew a man inside a circle and a square, and showed that true beauty is balance around a single line.
Our emblem is built on that idea. One axis runs through its heart. Its two sides mirror each other perfectly, the way a life’s work balances risk with patience. And we set it in a circle, as he did.
Pablo Picasso 1881–1973
From Picasso, courage.
Picasso taught the twentieth century to see the world in pure planes and angles, and to keep only what is true.
We took that courage. No ornament, no flourish, nothing to hide behind. Just bold, honest geometry: a diamond, a letter and a cup, drawn as one confident shape. Exactly like the people it honors.